Minkey: Another Widget-Based Approach To Content Personalization

Minkey a new content based recommendation system surfaced today. Minkey uses a widget based approach to add personalized content to your website. From the looks of the widget it appears that they are targeting blogs and other content based websites. They claim that adding their widget will increase page views, create higher traffic, create more return visits, and of course create more revenue. The widget auto discovers content on your site and makes recommendation based upon that. I assume they are using some type of “click streaming” since there is not rating widget. Also it appears that they are using cookies to tie a user to their profile, perhaps annoying to some users who delete cookies often.

As well as offering the widget they are offering stastics based upon the widgets interaction with the users browser.

Adding the widget is easy. Create an account add your rss feed, customize your widget then insert the provided java script. I have installed this widget on the sidebar of the blog and I will watch it. This widget was much easier to install then the one by Loomia, however the Spotback widget has star ratings which I prefer. I will watch this widget and see what happens.